Houston McLain is a graduate of the University of Mississippi, where he earned a bachelor’s degree in multidisciplinary studies with a focus in English, journalism, and theatre. Following successful roles involving social media and events marketing, Houston joined CMC Media & Marketing Group as digital marketing assistant. Today, Houston serves as digital marketing manager, in which he oversees and reports on all of the company’s digital marketing initiatives – among others, this includes paid search and social advertising, SEO/AEO/GEO initiatives, content creation, email marketing, website development, and reputation management. Outside of work, Houston is an aspiring writer and vinyl collector who enjoys boating on the Hiwassee River and spending time with his wife, Emily, and their two cats and dog.