Mark Johnson received a Bachelor of Science in Business Management from Purdue University Global and an associate degree in marketing from from Miami Dade College. Since graduating, Mark has worked in the search engine marketing segment for over 10 years. This has included starting as an SEM analyst at Young and Rubicam, followed by SEM analyst at Purdue University Global, SEM manager at Reunity, and currently SEM supervisor at IPG Health. At CMC Media & Marketing Group, Mark serves as the team’s primary strategist across both search and social, auditing campaign initiatives to determine the strongest approach to ad build, setup, and audience targeting. From there, he takes campaigns from setup through launch and ongoing optimization, managing budget and performance to keep client advertising efficient and effective.